Why Direct Mail Marketing is Still Going Strong

There is an assumption among many that direct mail marketing is no longer an effective form of advertising. According to the experts at Full Tilt Direct though, this could not be farther from the truth. In fact, they say that this type of marketing is still alive and well and could be exactly what you company is missing in its bid to stand out from the crowd. The following paragraphs show why.

Direct Mail Lasts Longer

When compared with digital marketing campaigns, direct mail lasts longer because it is tangible. With a direct mail marketing campaign, business owners have the chance to put something real into their customers’ hands. It takes more effort to throw a piece of direct mail into the trash than it does to delete a marketing email. And chances are, your piece of direct mail will at least be looked at by the recipient. If you are clever with your marketing, that piece of mail will catch the reader’s attention and may encourage them to follow through with your call-to-action. Your mail may also hang around the intended audience’s home or office for use at a later date.

It Will Help Your Business Stand Out

With the overload of digital content and marketing, it is easy for such a campaign to get lost in the crowd. If you want your business to stand out, you have a better chance of doing so with a direct mail marketing campaign. The reason is because there are many other businesses that just assume such a campaign is not worthwhile. A direct mail campaign gives your audience a break from the constant barrage of digital advertising.

Can Instantly Capture the Reader’s Attention

It is easier to catch the attention of a reader with a tangible piece of advertising than it is with a digital campaign. With the right pictures and some personalization, you can pique a reader’s interest and offer them something they didn’t even realize they needed. You could even make the content interactive and include something like scratch-off panels or a QR code that needs to be scanned to reveal a discount. This will help to engage your audience and ensure a higher return on investment.

Direct Marketing is Trackable

Something that many people underestimate is the power of direct mail marketing in terms of being trackable. Although it may not be as trackable as a Facebook or Instagram ad per se, you can add unique features that will allow you to track who is responding to the piece of mail. For example, you could include a unique phone number or a unique landing page. Some business owners will create a specific discount code that those who have received the direct mail can use or a QR code that is used for the direct mail campaign only.

Conclusion

It is easy to assume that direct mail marketing is dead and buried in this digital age. However, savvy business owners are utilizing this powerful advertising method to help them stand out from the crowd.

Sending out tangible pieces of mail to consumers gives them the edge when it comes to other types of digital advertising where they are likely to get lost, especially among the big players.

With direct mail, it is possible to grab the reader’s attention and create a lasting impression. When used strategically, this form of advertising can be tracked with the inclusion of unique features such as phone numbers, landing pages, and discount codes.

So, direct mail marketing is far from dead and buried. In fact, it is very much alive and kicking.