What is the best indicator that ecommerce has changed retail forever? We might point to many different phenomena which have either been totally transformed by the rise of the internetor simply did not exist before. The explosion in order fulfilment services, the ever-expanding list of things you can have delivered, and a completely new and geographically dispersed marketplace are revolutionary factors. But perhaps nothing can match just how thoroughly marketing strategies have been overhauled.
In commerce, marketing always develops with every era.However, before the internet, this took the form of new styles, new verbal content in marketing,and new distribution mediums leading to better-looking and more far-reaching advertising. When the internet came along though, it is almost as if every single rule went out the window. Online marketing simply takes its aim in different directions, and has a content entirely determined by the fickle needs, wants, and preferences of the online community.
For one thing, it has massively democratized online marketing and allowed those without a great deal of marketing funds to potentially reach just as many people as all the others. And this has also led to a whole new generation of marketing services which answer the new needs of online marketing. Azola Creative, online marketing experts and a lead generation website design service, say that the there is one overriding tip for those just breaking into online marketing for the first time – use social media.
Table of Contents
Benefits of Social Media Marketing
To see the potential of social media for marketing, you only need to consider how many people use it – and then take into account that it is free for you to use. When a new ecommerce site is set up, it will not benefit from any internet traffic unless the word is spread from the site. Marketing which appears elsewhere but links back to the home site is essential for the success of a new ecommerce venture.
Moreover, when it comes to social media marketing, it is wise to get started on the biggest social media site of all – Facebook. The reach you have here is potentially massive, but there are rules to the game.Furthermore, those rules vary slightly between marketing on different social media platforms.
Stages for an Effective Facebook Marketing Campaign
There is much advice out there on how to optimize your marketing strategies for each different social media page. However, sticking with Facebook, here follows some preliminary stages to developing a marketing plan. Bear in mind that much of this advice crosses over to other platforms and that you should refine your strategy, with the specifics of your company in mind, at least after these important bases have been covered.
Set The Right Goals
What do you want from Facebook? Is it greater brand awareness you are after; perhaps you would like to engage more with your existing customers? You could also be interested in greater lead generation. Get this clear before you begin, but do not be afraid to go after all three.
Know The Audience
Facebook business pages offer pretty good analytics tools for you to garner information about your customers – or how people are engaging with your posts. Run the experiment for a while and then collect this data – it will be useful later.
Create the Right Content
Whereas Instagram favors short videos and large images, Facebook has an added emphasis on the power of text posts and events. This is what makes marketing here different from elsewhere
Ultimately, using Facebook is highly recommended for businesses wanting to grow their customer basis. It is time to tap into those millions.